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Frequently Asked Questions

Q: How is what Brain In Play does different than what Assisted Living Centers, Memory Centers, and Day Cares are already doing?

A: BIP provides 1:1 neurobehavioral and psychotherapeutic care interventions that are based on the latest scientific brain wellness research. These precise therapies working together have the outcome goal of improving the functioning, communication, preservation and growth of brain cells – working at cellular and molecular levels to change gene expression such that cognition, memory and mood are optimized.  Neurobehavioral treatment plans are customized to meet the specific needs of residents – given stage of cognitive, memory, mood or aging challenge and/or neurodegenerative illness (pre, early, middle etc.), as well as genetic predisposition and epigenomic history.  

Beyond formulating initial med/psych treatment plans based on state of the art BIP assessments, we also review a resident’s current/past routines involving exercise, diet, mindfulness, stress management, sleep, hydration, etcetera and adjust accordingly to precise evidence-based neurotrophic thresholds. Residents are activated/coached on brain cell wellness/growth routines, and engaged in cognitive/memory/mood boosting geriatric psychotherapies. When collectively adhered to at precise thresholds, BIP’s best practices offer residents/families a best hedge opportunity to prevent, ameliorate, delay and/or manage neurocognitive/behavioral symptoms at pre, early and middle stages of neurodegenerative illness.

We embrace ALCs, Memory Centers, Day Cares, Nursing Homes and other senior care providers as collaborators in BIP’s mission: To save the brains and improve the lives of seniors.  We believe our mission will be most successful if we build on what such collaborators do best: Providing brain wellness activities and a caring living environment for every resident/patient we are privileged to serve together.    


Q: How are you paid?

A: BIP only provides treatment/services when medically necessary.  Once determined as medically necessary, treatment is billed through Medicare (PART B) and supplemental or secondary insurances.


Q: Are residents ever selected/offered to participate in clinical research trials?


A: Residents under our care are valued members of our brain wellness community and will not be clinical trial subjects unless ‘they/POAs’ volunteer to do so based on potential to receive the latest/newest brain improving treatment innovation - formal legal consent is always obtained consistent with federal law.  As of April 2017, BIP is currently notanticipating any clinical trial research. BIP will present groundbreaking proof of concept research at the Alzheimer’s Association International Conference during July of 2017.


Q: What does a typical session look like?

A: Because therapies are customized based on client need and/or stage of brain challenge, sessions will look a little different between residents. The goal is to help activate residents toward fullest adherence to best practices, given each resident’s strengths/limitations based on medical history, physical fitness and brain/behavioral-health status. Sessions often include neuro-cognitive, mental status, diagnostic, and behavioral health assessments, 1:1 cognitive-behavioral psychotherapies, endurance and skilled exercise, medication reviews, patient activation/education support, family therapies and memory boosting work.


Q: Beyond Best Practice Care, What Value Does Brain In Play International bring to my Organization?

A: Brain In Play is the gold standard of brain-wellness epigenomic care currently available to seniors suffering from, or at risk for, neurodegenerative diseases of aging. Offering this service communicates to current and prospective residents and their families that your organization is committed to continuous improvement and proactively providing best available brain saving and life improving care. Collaborating with Brain In Play offers the most up-to-date, highest level of brain wellness care to your residents and families – differentiating you as among the ‘best of the best’ in a highly competitive industry.

Q: Who is a good candidate for BIP referral?


A: Most ALC and Senior Day Care residents, as well as many early to mid-stage Memory Center and Nursing Home clients would be medically eligible for, and likely benefit from, BIP treatment. Experience informs that clients admitted within the past year to any level of residence or LTC, or recently had a change in cognitive or mental/mood status are ideal referrals.  Regardless of referral rationale, ‘earliest’ treatment results in best outcomes and can prevent large numbers of unnecessary hospitalizations. 


Q: How do we temper families’ expectations – particularly for those with dementia?


A: While epigenomic best practices research and anecdotal experience provides a compelling basis for some degree of potential symptom improvement with most residents/patients at pre/early/mid-stage, we always temper family expectations upfront, especially when treating clients with dementia. We are direct, open and honest when sharing with ‘dementia-families’ that they should have no expectations for improvement, but that we will try our best to help, treat and support their loved one any way that we can.  

Q: How can Brain In Play be integrated into existing ALC/Memory-Center/Day Care programming?

A: BIP’s President is a former two-decade COO/Chief Patient Care Officer of a top brain/behavioral health hospital, whose resume includes caring for his mother with Alzheimer’s disease at home while raising 5 children. Therefore, as collaborators, every BIP provider knows it’s always about residents/patients first, in the context of being 100% ‘can/will do’ to also make it work seamlessly for organizational partners. We are committed to adding the best value possible to each and every organizational partner’s client/staff milieu programming.

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